Search Engine Marketing (PPC)

Search Engine Marketing (PPC)

Search Engine Marketing, commonly referred to as Google Pay-Per-Click (PPC) advertising, involves using paid ads to appear at the top of search engine results for targeted keywords and phrases.

When you search on Google and see listings marked with “Ad” at the top of the results—that’s a pay-per-click ad in action!

As the name implies, you only pay when someone actually clicks on your ad. Unlike platforms like Facebook, where you may be charged for impressions, Google Ads charge you based on the number of clicks your ad receives.

Each search term or keyword comes with a cost-per-click (CPC), which varies depending on competition. Highly competitive keywords tend to have higher CPCs, while those with less competition typically cost less.

Our Methodology

At DUNROVIN ESTATES, we specialize in running strategic and cost-effective PPC campaigns that deliver a strong return on investment. We can create a tailored Google Ads campaign for your local U.S. business that targets the right audience at the right time.

The best part? These ads connect you directly with customers who are actively searching for the services you offer—putting your business front and center when it matters most.


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